Discussing cause-2-revise

    I was a business administration student and my teacher asked me to analyze this case. Last year, on September 5, Michael Williams opened a small music store selling compact discs. However, it was out of business on December 19. According to my research, the music store was situated at the ground floor. As far as I was concerned, the rent of the store might be a great deal of burden to Michael Williams. I doubted that he couldn’t handle it well. Second, there were two big music stores 3 miles away from his store. To tell the truth, I thought that it must draw most of the customers to go there instead of this small music store. Thirdly, most of the most types of the music were hip-hop and rock. Nevertheless, those who entered this store were mostly in the age group from fifty to sixty It must be a bit odd for the elder to listen to such music. The things surprised me most is that the store only opened from Monday to Friday. While the primary customers’ group increased the most on the weekend. From the above reasons, we can discover that Michael Williams didn’t do the market research on running his business. That was why he had to close his store in the long run. I hoped that he can overcome these difficulties and embrace his new life.